Obtaining labor, products, or content from people outside the company, particularly from a large group of customers or amateurs who work for little or no pay.
crowdsource v.
crowdsourcer n.
Example Citations:
I was introduced to the crowdsourcing concept earlier this year by Patrick Lor, executive vice-president at iStock Photo. The Calgary-based firm sells stock photography submitted by talented amateurs as well as professionals for a fraction of the price — in some cases, one dollar — of traditional stock image companies. It can afford to do that because it sources its content from the crowd, and pays them royalties depending on how popular their images become. When Getty Images purchased iStock Photo in February for $50-million (U.S.), crowdsourcing suddenly seemed a lot more credible.
—Shane Schick, "Crowdsourcing' — idea power from the people," The Globe and Mail, August 9, 2006
Not all creative crowdsourcing efforts work out the way marketers intend them to, however.
An initiative last year by car maker Chevrolet gave users the online tools to create their own advertisements. Many of the ads pilloried wasteful SUVs, the automotive industry and U.S. President George W. Bush's environmental policies. Nevertheless, Chevrolet kept the satirical entries up on its site.
—Hollie Shaw, "Power of suggestion," National Post, July 20, 2006
Earliest Citation:
Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn't always free, but it costs a lot less than paying traditional employees. It's not outsourcing; it's crowdsourcing.
—Jeff Howe, "The Rise of Crowdsourcing," Wired, June 1, 2006
Related Words: Categories:

New words. 2013.

Look at other dictionaries:

  • Crowdsourcing — bzw. Schwarmauslagerung bezeichnet im Gegensatz zum Outsourcing nicht die Auslagerung von Unternehmensaufgaben und strukturen an Drittunternehmen, sondern die Auslagerung auf die Intelligenz und die Arbeitskraft einer Masse von Freizeitarbeitern… …   Deutsch Wikipedia

  • crowdsourcing — UK US /ˈkraʊdˌsɔːsɪŋ/ noun [U] INTERNET, MANAGEMENT ► the act of giving tasks to a large group of people or to the general public, for example, by asking for help on the internet, rather than having tasks done within a company by employees:… …   Financial and business terms

  • Crowdsourcing — Este artículo o sección necesita una revisión de ortografía y gramática. Puedes colaborar editándolo (lee aquí sugerencias para mejorar tu ortografía). Cuando se haya corregido, borra este aviso por favor. Crowdsourcing , del inglés crowd (masa)… …   Wikipedia Español

  • Crowdsourcing — Wikipedians and British Museum curators collaborate on the article Hoxne Hoard in June 2010. Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call …   Wikipedia

  • Crowdsourcing — Wikipédiens et conservateurs du British Museum collaborant sur l article Trésor de Hoxne en juin 2010. Le crowdsourcing (en français, externalisation ouverte) est un des domaines émergents du management de la connaissance : c est le fait d… …   Wikipédia en Français

  • Crowdsourcing — A method of acquiring news about current events. Crowdsourcing gleans information about breaking events from the general public, as opposed to waiting for a professional news organization to relay a report. Video clips that are posted online are… …   Investment dictionary

  • crowdsourcing — noun Delegating a task to a large diffuse group, usually without substantial monetary compensation. P G is one of InnoCentive’s earliest and best customers, but the company works with other crowdsourcing networks as well …   Wiktionary

  • Crowdsourcing — …   Википедия

  • Crowdsourcing — Schwarmauslagerung …   Universal-Lexikon

  • crowdsourcing — /ˈkraʊdsɔsɪŋ/ (say krowdsawsing) noun Internet 1. the issuing of a task to a number of individuals who are otherwise unrelated, either online or offline, as a means of solving a problem, collecting data, providing up to date information, etc. 2.… …   Australian English dictionary

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